GBD were commissioned to design a powered golf trolley for a new business to successfully enter the very competitive UK golf market. The solution was a revolutionary new entry to the market.
GoKart had to be a visually striking product that could be distinguished within the market. It was important that the folding procedure was easy and intuitive, with the minimum possible number of operations. Despite being a powered trolley, GoKart still had to be lightweight to allow for easy handling when folded. GoKart would take a huge amount of punishment on rough terrain and in a range of weather conditions, durability was a must. A tiny footprint was required to fit in the smallest of boot spaces. Production in UK with a competitive entry price point.
A significant concept development stage was carried out to establish a product language that would appeal to a wide age and gender range. GBD's experience in plastics design allowed for 90% of the product to be manufactured from injection moulded thermoplastic, lowering weight and price, whilst maintaining durability through a range of polymer reinforcement technologies.
An easy to use one piece folding mechanism was developed using the removable battery. This was the ‘keystone’ to create a rigid structure. Removing the battery in a single operation collapses the structure creating the most compact package in the market Patented drive system and computerised motor management.
A Selection of recent projects from across Consumer, Industrial and Medical industries. Read more to get an in-depth look into how these market-leading products are developed from conceptualising an idea to production-ready engineering.